Chloe Kitts’ Net Worth, NIL Deals, and High School Career: A Look into the South Carolina Star’s Earnings and Background

Chloe Kitts: South Carolina’s Rising Star Making Waves Both On and Off the Court

South Carolina Gamecocks head coach Dawn Staley has built a powerhouse program, and when she praises a player, it’s a clear sign of their talent. One player who has already captured Staley’s attention is Chloe Kitts, a rising star who made the bold decision to skip her senior year of high school and join the Gamecocks early. Staley has called Kitts, “a dawg playing this game,” showing just how much she believes in the young forward’s potential.

Kitts is making a name for herself in both the basketball world and in the NIL (Name, Image, and Likeness) space. Her dominant performances on the court, coupled with lucrative endorsement deals, are cementing her status as one of the top players in women’s college basketball.

At just 20 years old, the Oviedo, Florida native has already partnered with major brands such as Powerade and Marathon Fuel, highlighting her marketability beyond the hardwood. Despite enrolling nearly six months ahead of her recruiting class—making her ineligible for the McDonald’s All-American Game—Kitts has been highly ranked, finishing as the No. 17 recruit by ESPN in her class.

NIL Deals and Marketability

While her specific NIL valuation isn’t available, Kitts ranks as one of the top players in women’s college basketball. According to On3, she holds the 12th spot in the NIL rankings, with Flau’jae Johnson leading the pack at $1.5 million. Kitts has already secured partnerships with Excel Sports Management, Marathon Fuel, and Carolina Rise, an NIL collective for South Carolina athletes.

In 2023, Kitts made headlines by signing a deal with Powerade on March 27, 2023. This partnership, along with her other endorsements, is just the beginning of what looks like a promising financial future. Kitts was also part of a group of Gamecocks athletes who secured a deal with Marathon Fuel, showcasing the growing influence of the young star off the court.

Recently, on March 13, 2025, Mondelēz—a long-time partner of the NCAA—featured Kitts in a new TV spot alongside other rising stars like JuJu Watkins and Jackson Shelstad, further boosting her visibility. These partnerships demonstrate that Kitts is already preparing for a future beyond college basketball, with financial success potentially awaiting her before she even enters the WNBA.

High School and International Success

In high school, Kitts played her freshman year at The Master’s Academy in Oviedo, where she led the team to a Class 3A state title. She later transferred to DME Academy in Daytona Beach, Florida, where she continued to dominate, averaging 18.7 points and 8.2 rebounds per game in her junior year. Her talent was undeniable, and her resume expanded with international accomplishments, including a gold medal at the 2023 FIBA Under-19 Women’s Basketball World Cup in Spain and the 2022 FIBA Under-18 Women’s Americas Championship in Argentina.

As of now, Kitts’ net worth and salary remain unclear due to the nature of college athletics. However, the rise of NIL deals has drastically changed the landscape for student-athletes. Being ranked 12th in NIL valuations is an impressive feat for someone so young. On the court, she’s continued to dominate, earning SEC Tournament MVP honors this season after leading the Gamecocks to their third consecutive tournament title.

With her growing skillset, strategic NIL deals, and on-court dominance, Chloe Kitts appears to be on a path to follow in the footsteps of South Carolina legends who have seamlessly transitioned to the WNBA. Her future looks incredibly bright, and the basketball world is taking notice of this young player’s impressive trajectory. Keep an eye on Kitts—she’s quickly becoming one of the biggest names in women’s basketball.