“Happy to welcome”: The Liverpool Chief now affirms that the summer deal is finalised.

Even though Liverpool hasn’t signed a player since the Arne Slot period, the wheels are churning in the background.

Ben Latty, the chief commercial officer of the team, verified the news of the Reds’ new airline agreement on liverpoolfc.com.

Having succeeded in growing their network of business partners, the Merseysiders will now fly Japan Airlines under the liverbird-adorned banner.

“We are thrilled to have Japan Airlines join our fleet. The former Bristol Sport staffer stated, “LFC and JAL are two premium market leaders, recognised for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.”

“This alliance unites our worldwide goals by fusing the heritage and fervour of one of the most illustrious football teams in history with the outstanding customer service and extensive network of Japan’s top airline. Fans will have more chances to interact with the team through special activations and experiences thanks to the collaboration.

How would Liverpool gain from a collaboration with Japan Airlines?

Japan Airlines has previously pledged to help the LFC Foundation with its global initiatives.

“Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve,” said Minako Kent, managing director of worldwide marketing at Japan Airlines.

“We are thrilled to expand these efforts and have a long-lasting positive impact on young people worldwide through our partnership with LFC Foundation.”

The exact amount we will profit from the aforementioned transaction is still unknown.

But perhaps our previous agreement with Garuda Indonesia (from 2014 to 2016), which generated over £7m in revenue over the course of its tenure, could provide some context.

More news…..

Arne Slot confirms the appointments of three LFC backroom staff members.

Liverpool can now announce the initial members of Arne Slot’s new backroom crew.

Sipke Hulshoff, who worked with Slot as his No. 2 since 2022 at Feyenoord, will take a first assistant coach position with the Reds.

Before resigning from the role earlier this year, the 49-year-old also assisted Ronald Koeman with the Netherlands national side.

Ruben Peeters, who will be joining the AXA Training Centre as the main physical performance coach, will also be moving from Rotterdam.

Following his involvement with the USA national team in this summer’s Copa America, Fabian Otte, head of custodian coaching for the first team, will relocate to Merseyside.

Slot stated to Liverpoolfc.com: “It goes without saying that you should bring certain individuals along as well, since they are familiar with your personality, playing style, and ability to communicate this to the other staff members. But you may presume, as I have already noted, that there are a lot of good individuals working here as well if you visit a club like Liverpool.

Thus, in order to apply some of our ideas and make use of the expertise that this club already possesses due to the nine years that Jürgen Klopp and his team have worked here, we hope to combine the best aspects of both worlds.

“I introduce Sipke Hulshoff, who has been my Feyenoord assistant for a few years. I used to work with him at Cambuur Leeuwarden, a long time ago. He also served as Ronald Koeman’s assistant on the Dutch national team, but he will now work with me from the beginning. Not by much, but I believe that he is a little older than I am. We’ve worked together for a long time, so I think that helps that we both know exactly what we want in terms of gameplay style and game model.

Arne slot and Ruben Peeters

“After that, we’ll bring in Ruben Peeters, a performance coach, who will assist me and the club with – how should I put this in English? – the way we are working on the physical side.” Since the three of us have been working together at Feyenoord for three years, it is normal for us to know how we want to work.

Additionally, we have added Fabian Otte, who previously worked for Borussia Monchengladbach and is currently playing goalkeeping for the USA team in the Copa America, to our goalkeeping staff.

“Those are the first jobs we filled, and I believe we are still searching for one or two more. I’ve been talking to Richard Hughes a lot on the phone about this and the other roles we still need to fill.